There are almost countless WooCommerce themes to help people create great online stores. How do you choose the best one for your own online shop? And which are the most popular themes among shop operators?
I wanted to know and asked the question in the Facebook group WooCommerce Deutschland Germany Community.
The results were quite clear:
The Flatsome Theme won by a large margin, followed by Storefront, Impreza and Divi. We show below what’s so profitable about these themes.
Number 1: Flatsome
“Flatsome’s UX Builder is the best Visual Builder ever.”
Flatsome is currently number 1, the bestselling WooCommerce theme. It combines the best trends in online store design and helps you build an attractive and highly converting marketplace.
It includes all the features found in the best online store themes:
- Drag & drop frontend Page Builder
- Slider and banner system
- Numerous ready-made shop layouts
- Responsive design
- Live adaptation of the theme
- 700+ Google fonts included
- 30+ Content elements
Flatsome is available for US$59 including 6 months support.
Flatsome is also my personal favorite: “Flatsome is a classic – of course! But rightly so. The adjustment is very easy and for professionals the possibilities are unlimited. The theme is creatively well thought out and does things right in terms of conversion optimization. A clear recommendation, you can’t go wrong to start with – and then adapt it further to your own situation.”
Is it WordPress? gives Flatsome 5 out of 5 stars:
Flatsome is a highly flexible theme with a large number of customization options. The numerous options can be overwhelming at first, but the user interface is well designed and easy to navigate and the Frontend Builder is easy to use.
A caveat to consider before choosing Flatsome: Because so many features are built into the theme, you’ll lose a lot of your site content (such as your portfolio) if you ever decide to change the theme.
Number 2: Storefront
Storefront is the official WooCommerce theme of WordPress. It is a lightweight version, a basic theme, which makes a great foundation for your online shop. Although it offers the basic customization possibilities, you should invest in one of the Premium Child Themes for a more unique style.
Storefront’s features are focused on eCommerce and allow you to quickly and easily set up a WooCommerce shop:
- Responsive design
- Full WooCommerce integration
- eCommerce homepage template
- Basic customization options such as background color, header styles, and typeface.
- Basic, useful plugin extensions like “Reviews”, “Pricing Tables”, “Parallax hero”.
- Multiple child themes for individualization
The Basic Storefront theme is free. The extensions cost between US$0 and US$59, and the plugins cost US$39 a year.
Is It WordPress? gives Storefront 5 out of 5 stars.
Storefront is a great basic theme for online shops that use the WooCommerce plugin. The integration is seamless and makes it very easy to set up a fully functional online shop.
The theme looks very simple, which is intended. Its slim, lightweight design makes it easy to customize it to your needs and desires.
Number 3: Impreza
Impreza is a popular premium theme with many customization options for unique online shops. Impreza concentrates on these individualization functions and offers the following features:
- Easy setup with the help of the 7 demo versions
- Customizable design, adjustable for layout, styling, typeface, etc.
- Header builder plugin with drag & drop editor
- Free premium plugins
- Test version before purchase, where you can move your existing website content to
Impreza costs US$59 including 6 months’ support.
Is It WordPress? gives Impreza 5 out of 5 stars.
Impreza is a well-designed, modern looking theme with many customisation options. It is easy to use with a user-friendly interface. The demo versions make it easy to get started with the design of your own site.
Number 4: Divi
Build Anything Visually – that’s Divi’s promise.
You can do that with Divi Builder, a fast and intuitive frontend editor. Divi offers, among other things:
- Real time design
- The possibility to set everything up individually
- Easy organization of the elements
- Little to no loading times
- Responsive design
- Add and correct content with a simple click and tap
- Synchronize global elements on multiple pages
- Import and export layouts
- Divi Leads – a powerful split testing system
- 20+ ready-made layouts, including several ready-made layouts for online shops
- Drag & drop builder
- 46 Components
The Divi-Theme is available at elegantthemes.com for US$89 per year or lifetime access for US$249.
Is It WordPress? gives Divi 5 out of 5 stars.
The Divi design is very modern and “clean”. The Page Builder and the ready-made layouts make setting up and creating attractive websites for all sorts of occasions and types super easy in no time at all.
If you are looking for an easy-to-use page builder that offers many useful and well-designed modules and elements for which you would need to buy a premium plugin, Divi is an excellent choice.
Increase Sales With The Right Theme
What do all these themes have in common? Or why are these themes so popular?
Quite simply: they allow you to design your online shop easily and, for the most part, intuitively for optimal customer satisfaction.
A good WooCommerce Theme enables good conversion rates: from stranger to visitor, from visitor to prospect, from prospect to customer and from customer to regular. The easier and clearer an online shop is to use, the higher the conversion rates – and thus your turnover.
But what makes a good online shop? What do you have to pay attention to, no matter which theme you use, in order to achieve the desired conversion rates and turnover?
Online Shop Conventions
There are some layout “conventions” that the visitor of an online store expects:
- Shopping cart icon top right
- Main menu visible in header line
- Logo top left
- Using Lists and Subheadings
- Bestsellers and most important product categories on start page
- Payment methods to be offered: Prepayment, Cash on Delivery, Sofortüberweisung, PayPal, Credit Card, Direct Debit, Amazon Pay
- Title and price of the product above the product description
- Reduce form fields during checkout
- Large, high-resolution product photos
- Clearly name shipping methods
Amazon has shaped this layout, for the simple reason that it is the largest online sales platform, which most people use to shop. Everyone knows this layout – and therefore expects it in other online shops as well.
Yes, your layout should ideally be based on that of Amazon. But that doesn’t mean it has to look exactly the same. With good branding, you can customize your online store to fit your business.
A recognizable layout with an unmistakable look for high recognition value – that’s the key. A good WooCommerce theme allows you to customize your online store to suit your branding.
Fast Loading Times
You know it yourself: if you browse through an online shop and the hourglass rotates for a few seconds with every click, you will quickly find another shop where you don’t have to wait forever to buy the product you want.
The faster the loading times of an online shop, the fewer visitors will jump off. Also, search engines rank fast shops higher in their result lists. The themes mentioned are optimized for fast loading times.
Professionals can support you and save you a lot of time and stress; whether completely or only in individual steps in the planning, design and implementation of your WooCommerce shop.
Schwungvoll (ehemals Xciting Webdesign) offers a free consultation as a first step to find out more about you and your shop. If we’re a good match, the next step will be to work with you to create a roadmap, at which all questions regarding the design, planning and implementation of your WooCommerce shop will be answered. You can read how successful these roadmapping meetings work in our portfolio.
Let us discuss your ideas and potential costs for your own WooCommerce shop in a free initial discussion! Just contact me here.