The 4 Best Woo­Commerce Themes 2020

There are almost count­less Woo­Commerce themes to help people create great online stores. How do you choose the best one for your own online shop? And which are the most popu­lar themes among shop operators?

I wanted to know and asked the ques­ti­on in the Face­book group Woo­Commerce Deutsch­land Ger­ma­ny Community.

The results were quite clear:

The Flat­so­me Theme won by a large margin, fol­lo­wed by Store­front, Imp­re­za and Divi. We show below what’s so pro­fi­ta­ble about these themes.

Number 1: Flat­so­me

Flatsome’s UX Buil­der is the best Visual Buil­der ever.”

Flat­so­me is cur­r­ent­ly number 1, the best­sel­ling Woo­Commerce theme. It com­bi­nes the best trends in online store design and helps you build an attrac­ti­ve and highly con­ver­ting marketplace.

It inclu­des all the fea­tures found in the best online store themes:

  • Drag & drop front­end Page Buil­der
  • Slider and banner system
  • Nume­rous ready-made shop layouts
  • Respon­si­ve design
  • Live adap­t­ati­on of the theme
  • 700+ Google fonts included
  • 30+ Con­tent ele­ments

Flat­so­me is avail­ab­le for US$59 inclu­ding 6 months sup­port.


Flat­so­me is also my per­so­nal favo­ri­te: “Flat­so­me is a clas­sic – of course! But right­ly so. The adjus­t­ment is very easy and for pro­fes­sio­nals the pos­si­bi­li­ties are unli­mi­ted. The theme is crea­tively well thought out and does things right in terms of con­ver­si­on opti­miz­a­ti­on. A clear recom­men­da­ti­on, you can’t go wrong to start with – and then adapt it fur­ther to your own situation.”

Is it Wor­d­Press? gives Flat­so­me 5 out of 5 stars:

Flat­so­me is a highly fle­xi­ble theme with a large number of cus­to­miz­a­ti­on opti­ons. The nume­rous opti­ons can be over­whel­ming at first, but the user inter­face is well desi­gned and easy to navi­ga­te and the Front­end Buil­der is easy to use.

A caveat to con­si­der before choo­sing Flat­so­me: Becau­se so many fea­tures are built into the theme, you’ll lose a lot of your site con­tent (such as your port­fo­lio) if you ever decide to change the theme.

Number 2: Store­front

Store­front is the offi­cial Woo­Commerce theme of Wor­d­Press. It is a light­weight ver­si­on, a basic theme, which makes a great foun­da­ti­on for your online shop. Alt­hough it offers the basic cus­to­miz­a­ti­on pos­si­bi­li­ties, you should invest in one of the Pre­mi­um Child Themes for a more unique style.

Storefront’s fea­tures are focu­sed on eCom­mer­ce and allow you to quick­ly and easily set up a Woo­Commerce shop:

  • Respon­si­ve design
  • Full Woo­Commerce integration
  • eCom­mer­ce home­page template
  • Basic cus­to­miz­a­ti­on opti­ons such as back­ground color, header styles, and typeface.
  • Basic, useful plugin exten­si­ons like “Reviews”, “Pri­cing Tables”, “Par­al­lax hero”.
  • Mul­ti­ple child themes for individualization

The Basic Store­front theme is free. The exten­si­ons cost bet­ween US$0 and US$59, and the plugins cost US$39 a year.


Is It Wor­d­Press? gives Store­front 5 out of 5 stars.

Store­front is a great basic theme for online shops that use the Woo­Commerce plugin. The inte­gra­ti­on is seam­less and makes it very easy to set up a fully func­tio­n­al online shop.

The theme looks very simple, which is inten­ded. Its slim, light­weight design makes it easy to cus­to­mi­ze it to your needs and desires.

Howe­ver, for a more unique look or advan­ced opti­ons, you should invest in a child theme or Store­front exten­si­ons.

Number 3: Imp­re­za

Imp­re­za is a popu­lar pre­mi­um theme with many cus­to­miz­a­ti­on opti­ons for unique online shops. Imp­re­za con­cen­tra­tes on these indi­vi­dua­liz­a­ti­on func­tions and offers the fol­lowing features:

  • Easy setup with the help of the 7 demo versions
  • Cus­to­miz­ab­le design, adjus­ta­ble for layout, sty­ling, typeface, etc.
  • Header buil­der plugin with drag & drop editor
  • Free pre­mi­um plugins
  • Test ver­si­on before purcha­se, where you can move your exis­ting web­site con­tent to

Imp­re­za costs US$59 inclu­ding 6 months’ sup­port.


Is It Wor­d­Press? gives Imp­re­za 5 out of 5 stars.

Imp­re­za is a well-desi­gned, modern loo­king theme with many cus­to­mi­sa­ti­on opti­ons. It is easy to use with a user-friend­ly inter­face. The demo ver­si­ons make it easy to get star­ted with the design of your own site.

Number 4: Divi

Build Anything Visual­ly – that’s Divi’s promise. 

You can do that with Divi Buil­der, a fast and intui­ti­ve front­end editor. Divi offers, among other things:

  • Real time design
  • The pos­si­bi­li­ty to set ever­ything up individually
  • Easy orga­niz­a­ti­on of the elements
  • Little to no loading times
  • Respon­si­ve design
  • Add and cor­rect con­tent with a simple click and tap
  • Syn­chro­ni­ze global ele­ments on mul­ti­ple pages
  • Import and export layouts
  • Divi Leads – a power­ful split tes­ting system
  • 20+ ready-made lay­outs, inclu­ding several ready-made lay­outs for online shops
  • Drag & drop builder
  • 46 Com­pon­ents

The Divi-Theme is avail­ab­le at for US$89 per year or life­time access for US$249.

For that, you also get Ele­gant Themes Packa­ge of 87 themes, as well as 3 plugins. So if Divi isn’t what you were hoping for, you can choose from 86 more themes.


Is It Wor­d­Press? gives Divi 5 out of 5 stars.

The Divi design is very modern and “clean”. The Page Buil­der and the ready-made lay­outs make set­ting up and crea­ting attrac­ti­ve web­sites for all sorts of occa­si­ons and types super easy in no time at all.

If you are loo­king for an easy-to-use page buil­der that offers many useful and well-desi­gned modu­les and ele­ments for which you would need to buy a pre­mi­um plugin, Divi is an excel­lent choice.

Incre­a­se Sales With The Right Theme

What do all these themes have in common? Or why are these themes so popular?

Quite simply: they allow you to design your online shop easily and, for the most part, intui­tively for opti­mal cus­to­mer satisfaction.

A good Woo­Commerce Theme enab­les good con­ver­si­on rates: from stran­ger to visi­tor, from visi­tor to pro­spect, from pro­spect to cus­to­mer and from cus­to­mer to regu­lar. The easier and clea­rer an online shop is to use, the higher the con­ver­si­on rates – and thus your turnover.

But what makes a good online shop? What do you have to pay atten­ti­on to, no matter which theme you use, in order to achie­ve the desi­red con­ver­si­on rates and turnover?

Online Shop Conventions

There are some layout “con­ven­ti­ons” that the visi­tor of an online store expects:

  • Shop­ping cart icon top right
  • Main menu visi­ble in header line
  • Logo top left
  • Using Lists and Subheadings
  • Best­sel­lers and most important pro­duct cate­go­ries on start page
  • Pay­ment methods to be offe­red: Pre­pay­ment, Cash on Deli­very, Sofort­über­wei­sung, PayPal, Credit Card, Direct Debit, Amazon Pay
  • Title and price of the pro­duct above the pro­duct description
  • Reduce form fields during checkout
  • Large, high-reso­lu­ti­on pro­duct photos
  • Clear­ly name ship­ping methods

Amazon has shaped this layout, for the simple reason that it is the lar­gest online sales plat­form, which most people use to shop. Ever­yo­ne knows this layout – and the­re­fo­re expects it in other online shops as well.

Easy Adap­ta­bi­li­ty

Yes, your layout should ide­al­ly be based on that of Amazon. But that does­n’t mean it has to look exact­ly the same. With good bran­ding, you can cus­to­mi­ze your online store to fit your business.

A reco­gniz­ab­le layout with an unmistaka­ble look for high reco­gni­ti­on value – that’s the key. A good Woo­Commerce theme allows you to cus­to­mi­ze your online store to suit your branding.

Fast Loading Times

You know it yourself: if you browse through an online shop and the hourg­lass rota­tes for a few seconds with every click, you will quick­ly find ano­t­her shop where you don’t have to wait fore­ver to buy the pro­duct you want.

The faster the loading times of an online shop, the fewer visi­tors will jump off. Also, search engi­nes rank fast shops higher in their result lists. The themes men­tio­ned are opti­mi­zed for fast loading times.

Read here for more important fea­tures of online stores.

Still unde­ci­ded?

Pro­fes­sio­nals can sup­port you and save you a lot of time and stress; whe­ther com­ple­te­ly or only in indi­vi­du­al steps in the plan­ning, design and imple­men­ta­ti­on of your Woo­Commerce shop.

Schwung­voll (ehe­mals Xci­ting Web­de­sign) offers a free con­sul­ta­ti­on as a first step to find out more about you and your shop. If we’re a good match, the next step will be to work with you to create a road­map, at which all ques­ti­ons regar­ding the design, plan­ning and imple­men­ta­ti­on of your Woo­Commerce shop will be ans­we­red. You can read how suc­cess­ful these road­map­ping mee­tings work in our port­fo­lio.

Let us dis­cuss your ideas and poten­ti­al costs for your own Woo­Commerce shop in a free initi­al dis­cus­sion! Just con­ta­ct me here.