Interim Chief Marketing Officer (CMO)

Reach your monthly marketing goals with your dedicated Interim eCommerce CMO

Hiring an Interim CMO will get you the marketing leadership you need. Better yet, it will do so at a lower level of cost, commitment, and risk than hiring a full-time marketing executive. All while getting a full team of specialists, to help you grow your business to a size where it’s sensible to inhouse the role.

If you’re struggling to jump from six to seven figures in annual revenue with your eCommerce business, this service is for you. Don’t feel bad. It’s all too common for founders to remain stuck in day-to-day operations as their business grows. Unfortunately, if you’re busy handling minutia, your business will plateau.

Hiring me as your Interim CMO will keep the burden of small decisions off your shoulders. You’ll free up a great deal of your time while gaining a valuable sparring partner for high-level strategy. This way, you can focus on the aspects of your work (and life!) that matter most.

Let Me Grow Your eCommerce Business to 7 Figures per Year

At SCHWUNGVOLL, we’ve done it many times. We examine and optimize strategy, systems, and processes. We uncover hidden potentials, double down on what works, and eliminate waste. You not only get Franz Sauerstein as your dedicated Interim CMO. You also get a hand-picked band of specialists on top.

Here are some results we’ve generated for our clients:

We’ve run SEO analyses and content marketing campaigns that increased traffic by 262% in twelve months. As a result, sign-ups and purchases for this client doubled.
We’ve planned and carried out sophisticated Facebook and Instagram ad campaigns. This reached new clients while also reactivating existing customers. We’ve tripled the ROAS (return on ad spend) on first purchase and 15x over the first year of the customer’s lifetime.
We’ve automated email marketing activities to turn leads into customers and customers into regulars. In one example, we decreased the overall cost per customer acquisition (CAC) by 32% and increased the lifetime value (LTV365) by 21% for a client.
We’ve used customer research and A/B testing to raise eCommerce conversion rates from 2.9 to 5.6%. This doubled the effect of ad spend and other traffic-generating activities.

Here’s What a Great Chief Marketing Officer Can Do for You

Success happens day by day, month by month. That’s why we’re with our clients for the long haul. We start at a six month minimum commitment, to ensure sustainable, measurable growth.

We helped a high-end furniture shop make 3x their monthly revenue in just 3 months while maintaining margins and cutting costs on ads.
Our team kickstarted a winery’s online business from 0 to 15.000 € in monthly net revenue in just 6 months.
A print shop selling custom mugs to businesses saw a 291% increase in leads and a lift in self-checkouts of 40% in 5 months.
We loved increasing a brewery’s sluggish eCommerce business tenfold in just ten months. They cleared 500.000 €/year in revenue and continue to grow.
Our team tripled conversions for a precious metals online store in 12 months. A combination of paid social media and segmented email campaigns ensured overall LTV increased to 9x CAC.

Overall, store owners saw an average return of 414% on their investment in our services per month. That’s not a return in revenue, but in contribution margin. It’s money in your pocket. What would a result like this mean for your business and life?

Click here: Here’s How We Work

SCHWUNGVOLL’s Continuous Improvement Marketing Cycle

1 Customer Research

The first month is spent on onboarding and learning. We start with preliminary research about your customers, the market, your business, your product, your team, and you, as well as existing assets.

2 Set Up / Optimize Strategy

After that, we design a version 1.0 of your new-and-improved marketing strategy. We plan the tasks needed to make it become a reality and prioritize them by impact.

3 Creating Hypotheses

We use a holistic approach to help you reach and grow your monthly marketing goals. This means that instead of looking at short-term revenue, we focus on the growth of contribution margins and profits over the long term. Our goal is to build a healthy marketing system with a sustainable strategy for your business. We look at all the channels your customers use and pick the ones that are most efficient to expand on.

Of course, if you already have marketing measures or a strategy in place, we take this into account and fill the gaps around it or optimize in parts.

4 Running Experiments + 5 Learn and Analyze

Over the following month, we start running the continuous improvement cycle for your marketing strategy: We set it up, test its components, and learn from the results.

6 Implement

Based on the previous steps, we design a better system by eliminating what doesn’t work, improving the elements which are promising, and doubling down on what does work.

Drive Results with the Continuous Improvement Marketing Cycle

The faster we run through this cycle, the faster we learn and the faster we improve your financial results. We make the big decisions based on testing and research, but also handle the necessary day-to-day operations to implement our findings.

Through the first month of research, we’ll also spot some quick wins we can immediately put into action. Of course, marketing and growth need time – but some quick and easy successes shouldn’t be left by the wayside.

From the third month onward, we really start to see the marketing implementation process come full circle. We have qualitative data from research in the first month and quantitative data from experiments in the second. With that, we can now start building and scaling the primary marketing channels.

In essence, you get the benefits of a part-time CMO (and a well-established team) without the need to search, hire, onboard, pay for holidays or sick leave, training, or offboarding. Our service is easily customizable: If you want to expand our collaboration, we can facilitate that in two to three weeks. If you want to end this engagement, we can do so at the end of the following month.

Click here: What’s Included and What’s Not

What’s Included

This depends on the specific project, but can be comprised of some or all of the following examples:

The cost for doing customer research, including but not limited to:
1. Customer interviews, preparation scheduling, running analyses
2. Surveys, design, distribution, analyses, including the cost for tools like Typeform
3. Market research, including the cost for tools like Sparktoro
4. Search keyword analysis, involving your competitors, finding opportunities, gaps and potentials, including the cost for tools like ahref.com
5. And many more, depending on the project’s needs to achieve the set goals
Spring Cleaning: Clean and GDPR-friendly implementation of tools for tracking and improving, for example Google Analytics, Facebook Pixel, cookie management solutions and Google Tag Manager, as well as Google Optimize in order to get reliable data.
All necessary consulting work and meetings in order to draft and discuss your marketing strategy, including the cost for tools to collaborate like Miro, Whereby, or GSuite. Plus all costs tied to preparation work, data gathering, hypothesis creation (i.e. the “brain work”).
All costs tied to creating those hypotheses, coming up with ways to test them and actually implementing the experiments (copywriting, UX design, coding, testing, project management), as well as learning from the results.
A weekly marketing clarity call (see our Strategy Support service) and questions to be answered will also be included in the price of this engagement.
And much more, always depending on what the specific project needs to reach its goals. If you’re looking for something specific, let us know and we’ll put it in writing.

What’s Not Included

This engagement includes the peace of mind of knowing that a team of specialists is growing the reach and efficiency of your marketing campaigns day by day. However, in order to be able to offer a fixed price, we don’t cover the following costs:

Costs for inhouse third-party software tools like e‑mail marketing automation software (Klaviyo, Drip, et cetera).
Costs for advertising spend on third-party platforms like the Google or Facebook network.
While changes on the website regarding copy, images, or the creation of a landing page are included, work in the dimension of a full site redesign or extensive custom coding is billed separately.

Next Steps

Hiring an Interim CMO lifts the burden of marketing decisions off your shoulders and provides a valuable partner for your strategy. We take responsibility for the growth of the company: customers, sales, contribution margins, profits. This way, you can focus on the work that matters. If this sounds good to you, please contact us to set up a free consultation session where we’ll discuss your needs and goals and see if we’re a good fit.

After that we…

Sign the general consultation agreement including an NDA to protect both your and our data and businesses.
Collect the necessary access permissions to the tools and/or cloud drives you already use and your marketing business assets (website, email, social channels, analytics).
Schedule a date and time for a kick-off workshop.
Set everything up, get access rights, do customer research, and get to know your business. We’ll also create the first version of your marketing strategy and implement it. This takes four weeks, from which point on you can expect us to be up to speed and the Continuous Improvement Cycle to be in full swing.

Work with us. Reach your goals.

Schedule a confidential, free initial consultation here.

Inte­rim Chief Mar­ke­ting Offi­cer (CMO)

Reach your month­ly mar­ke­ting goals with your dedi­ca­ted Inte­rim eCom­mer­ce CMO

Let Me Grow Your eCom­mer­ce Busi­ness to 7 Figu­res per Year

Here’s What a Great Chief Mar­ke­ting Offi­cer Can Do for You

Next Steps

Interim Chief Marketing Officer (CMO)

Reach your monthly marketing goals with your dedicated Interim eCommerce CMO

Let Me Grow Your eCommerce Business to 7 Figures per Year

Here’s What a Great Chief Marketing Officer Can Do for You